Is it me or has Coca-Cola taken the whole Beijing Olympics sponsorship in China too far? It is now January 31st, 2009 and I am still purchasing 600mL bottles of Coke and McDonalds soft drinks with Olympic’s sponsorship splashed everywhere. Either Coca-Cola thought a lot more people would be buying their product last summer and stocked China to the brim with Olympic sponsored products or they are milking every last dollar spent on their global sponsorship rights. I would be too if I spent nearly a trillion dollars for sponsorship rights on the Olympics. But honestly, let’s move on to sponsoring the 2010 World Expo, or maybe they will leave that up to PepsiCo who used to be the official sponsor of Shanghai’s busy corridor, Nanjing Walking Street. Who can forget the days when 7-UP and Pepsi dominated the lighting fixtures along the pedestrian ways?