So Ed Kim sent me a tweetpic just now of an American Airline advertisement from a New York City billboard located in lower Manhattan.
I will keep this post short and simple. The text that is difficult to read says “The most first and business class seats to LA.”

First, business class and first class is meant to be exclusive. This ad completely kills the exclusivity element of flying in plush leather seats with flight attendants waiting on your every beckoning call as you make the 5 hour flight from NYC to LAX. Second, I just flew from SFO to LAX on AA last week, and enjoyed the in-flight Wifi for $5.95. I have a new ad idea for you AA. It goes something like this “$6 - Coast-to-Coast Wifi”.

People want connectivity 24/7. AA please let them know you have it. Every airline has the “most” first class seats, not everybody has Wifi today, so use it to differentiate yourself. If an AA rep reads this, please also see to it that you put outlets at every seat so when my Macbook runs out of juice, I can plug it in and continue to get my $5.95 worth of wifi.

Please also note that NextStep has attempted on more than one occasion to get AA as an advertiser for an annual contract at a price point much lower than what it would cost to design the poor ad above and keep it posted in the outdoor advertising space in lower Manhattan for one week. It is tough to change the mind-set of dinosaurs.

Being that our LexDex.com project requires us to stay on top of the newest web and mobile developments, I have become quite familiar with the Google Android project. You may want to have a look at what Google unveiled on the 27th of May by clicking here. This just may set the standard for what is to come for mobile phones. Remember, that the Android project is a mobile phone operating system that will be pre-installed by manufacturers. The OS is not only being developed for touch screen phones. And, how does Google make its money? Well of course, through advertisements. Check it out.