This is to invite all the NextStep followers in and out of Shanghai to join us in Beijing on this coming Thursday for the “Branding in China summit: creating passionate brands for 1 billion people”.

The Summit is an interactive and case study-oriented event that gathers advertising, branding and marketing experts to talk about the innovations and challenges unique to the Chinese market.

The organizer – that is the China Economic Review - draw together accomplished business and branding leaders to share knowledge, experiences and present innovative strategies to increase brands value on the Chinese market.

Along with representatives from “The Walt Disney Company” and “Siemens China”, I will be joining in to deliver a speech about “Brand verbal identity: the delicate art of naming brands and products and why it matters”. Come numerous to network with other attendees and exchange viewpoints on the opportunities and challenges strategic branding can offer for the growth of your business in China!

All NextStep bloggers and friends are more then welcomed to join – at a 20% discount on the early bird rate for courtesy of Labbrand. Just cite our name when registering!

If you want to know more about the event go check details here or here

Hope to see you there!

Vladimir