I found an interesting PR tool for all you PR gurus and start-up founders in need of new ways of spreading the word about your product or service. Check out PitchEngine. It was created by a PR executive with the idea to assist web 2.0 PR social media releases. If you don’t have a clue as to what I am talking about, well then your may want to start reading here. SMRs are becoming the buzz words in PR these days. To be honest I do not fully grasp what is going on with SMRs, but in a nut shell your press releases and press page need to be more dynamic. This may include RSS feeds, video, audio, applications, and a whole laundry list of other convenient media tools. You can have a look at the NextStepDirectory.com Press page to get a look at the basics, we still have a long way to go with that page. We are still learning ourselves. Another good Press Page to look at is Uptake.com, it can give you an idea of where we are going with our own press page. Take notes. Elliott Ng and the gang know what they are doing,they have been at it for quite some time. So if you haven’t updated your Press Page, or never really thought twice about the page or your current press releases, you may want to think again.